Online Reputation Management - Using Reverse SEO for Proactive Public Relations Crisis Management

Online reputation management begins with managing your brand in Google, Bing, Yahoo and social media search results.

When someone searches online for your business, what do they see?

Do the first few results show your business in a positive or negative light?

Fifty-six percent of Google users click on the first result shown after a search. Only 13 percent click on the second result shown and it goes down from there, according to a Cornell University study.

Because of this, it's important that the first few search results show your business in a positive light. Ideally with a little search engine optimization the first result will be your website.

Hire Reputation Management to Maintain Goodwill

Building a website would enhance the chances of your business in achieving its marketing goals. The website can be used to inform, educate and entertain the internet users. The ecommerce websites can indulge in direct sales thereby boosting your sales revenue. There is immense focus on the search engine optimization techniques these days. Google would consider the overall worthiness of your site prior to ranking. The positive reviews, comments and other information about your company can build your reputation as an industry leader. Unfortunately, some people use internet as a weapon for destruction. They would have personal grudge against you or professional jealousy due to which they would love to defame you. This is where the reputation management service can come to your aid.

You must verify the monitoring strategy of the reputation management service prior to hiring their services.