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Showing posts with label Crisis. Show all posts
Showing posts with label Crisis. Show all posts

Online Reputation Management - Using Reverse SEO for Proactive Public Relations Crisis Management

Online reputation management begins with managing your brand in Google, Bing, Yahoo and social media search results.

When someone searches online for your business, what do they see?

Do the first few results show your business in a positive or negative light?

Fifty-six percent of Google users click on the first result shown after a search. Only 13 percent click on the second result shown and it goes down from there, according to a Cornell University study.

Because of this, it's important that the first few search results show your business in a positive light. Ideally with a little search engine optimization the first result will be your website.